Personalization in UX : Best Practices

Personalization in UX

What’s personalization?

Customization vs. personalization

Personalization categories

Explicit personalization

Implicit personalization

Contextual personalization

The relevance of personalization

Personalization use cases

How ML and AI help in delivering personalization

Basic algorithms

Advanced algorithms

How DXPs (Digital Experience Platforms help in delivering personalization

Online Shopping experience enhancements with AEM by John Lewis

Best personalization practices

Gather user data (responsible way)

  • Use signup to collect data.
  • Gather the explicit data post signup.
  • Personalize based on implicit data like behavior patterns.
  • Do email marketing targeting users.

Implement personalization

Enable Geolocation

Using Push notifications

Begin from the user’s endpoint

Conclusion

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Aalpha is specialist India based Software Solutions company providing solutions for Web and Mobile development, https://www.aalpha.net

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Aalpha Information Systems India Pvt. Ltd.

Aalpha Information Systems India Pvt. Ltd.

Aalpha is specialist India based Software Solutions company providing solutions for Web and Mobile development, https://www.aalpha.net

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