Importance of Push Notifications in Business Apps
Push notifications alert users in real-time from a mobile app and slide in as a banner on their screen (depending on the device and phone settings).
App developers can send them at any time and on any day. Moreover, users do not even need to be logged into or using the app to receive a notification.
Companies and marketers can use mobile notifications to stay in touch with the customers and maintain a steady communication line. Without a proper strategy, the push notifications can become annoying and they may end up driving away from the users instead of attracting them.
Benefits of App Push Notifications
Below are mentioned the benefits of push notifications in business apps.
In mobile apps, user retention is a crucial indicator of how well your app performs in the market.
With the help of the metric, you can keep track of the number of users downloading the app along with the number of users who have chosen to use it more than once.
App developers pay close attention to the feedback provided by the users. The constant feedback from users and other analysis let developers know which features are appreciated by the users and which updates are not a good addition.
It is all about bringing users back. If someone downloads an app, never again to return to it, there is no value there.
Push notifications are an effective way to bring back inactive users and increase the retention rate by 3–10 times if implemented correctly.
Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, and news about the app.
It is a way to gently nudge them and remind them that you are there and have something valuable to offer.
In addition to increasing user retention, having a solid push notification strategy for your mobile app can also increase user engagement.
The power of push notifications allows companies to interact with and engage with their app’s users when they are not using the app. It is a way of communicating directly with them.
While some companies have a whole complex strategy that analyses user metrics and data to pinpoint what content should be in push notifications, it is much simpler for a user.
All they must do is tap on the notification banner that appears on their screen, and that is it. Message delivered! And it is a direct line back to your app.
The notifications can bring users, even more, closer to the action with the feature of deep linking. It gives users direct access to the upgrades and saves them the trouble of going through extra steps to access the notifications
When you send a push notification that asks users to update the app because of some new features then you can deep link the push notification. In this way, the users will be able to get the update by simply clicking on the notification. By clicking on the upgrade link you will go directly to the app store and to the section where users can see the highlights of the new version.
Push notifications offer the perfect opportunity to increase engagement as it makes it easier for users to use the new and better features. They can also give them a call-to-action that will drive conversion rates, like offering upgrades for a lower price.
Studies have shown that well-crafted mobile app push notifications can fourfold increase the conversion rate. Here segmented push notifications can save the day.
Segmented push notifications are personalized messages. You split users of your app into smaller categories based on things like their interests, location, behaviours with your app, and more so you can curate a relevant and personalized push notification for that specific group.
Segmented notifications have a proven track record of effectiveness, so it is worth implementing if you want to work with push notifications on driving conversion rates.
Tracking and analyzing user metrics is paramount to a successful app. Push notification offer analytics with open rates, open times, delivery receipts. Moreover, the engagement can be leveraged to gain further insight into user behaviour.
The better, the more information your users’ behaviour allows launching projects to connect.
Push alerts may also be used to improve user experience with helpful knowledge.
They can give consumers the current product changes, new deals and discounts, fun notifications, or even birthday wishes.
This gets the user’s focus, but a push notification’s friendliness and personalization can have a positive effect on how people experience the product.
Remember, this may also have the reverse impact. It is possible to bug users with so many or meaningless push alerts, but they need to be carefully designed.
Android push alerts are a winning marketing tool for mobile app companies. With a thoughtful approach in motion, retention, commitment, and conversion rates may be boosted.
No one-size-fits-all push update approach. It takes time to determine the best solution for your smartphone app to expand and maintain your consumer base.
Any queries about app push notifications? Feel free to contact us today!
Originally published at https://www.aalpha.net on May 18, 2021.